Baekhyun has once again demonstrated his global influence, this time through a major move in the beauty industry.

On May 6, his agency INB100 announced that he has been officially selected as the brand ambassador for HomeFacial Pro (HFP), a fast-growing skincare company in China.

Founded in 2015, HomeFacial Pro has built its reputation on a science-driven approach to skincare. With its “Ingredient-Driven Beauty” philosophy, the brand focuses on transparency and effectiveness, offering products that emphasize high-quality ingredients and research-backed formulations. This strategy has helped HFP gain strong trust among consumers across Asia.

What makes Baekhyun’s appointment particularly notable is its scale and significance. He is not only the face of a single product line but has been named the brand’s first-ever integrated ambassador, representing its entire range. Even more importantly, he is the first overseas artist to take on this role—marking a major step for both the brand and the artist in expanding global reach.

Alongside the announcement, a promotional video featuring Baekhyun was released and quickly gained traction online. Fans and consumers alike responded enthusiastically, highlighting the powerful synergy between the idol’s image and the brand’s clean, modern identity.

This partnership is expected to go far beyond a single campaign. Moving forward, Baekhyun will collaborate with HFP through a variety of content, likely including advertisements, digital campaigns, and exclusive brand storytelling aimed at both domestic and international markets.

The collaboration also reflects a broader trend of K-pop artists becoming key figures in global branding strategies—especially in Asia’s competitive beauty market. With his established fanbase and strong personal brand, Baekhyun brings both visibility and credibility to HFP as it continues to expand.

Meanwhile, the EXO member has been maintaining strong momentum in his music career as well. From successfully launching his first solo world tour to holding encore concerts and performing in major entertainment hubs like Las Vegas, Baekhyun continues to solidify his position as a top-tier global artist.

By bridging music, fashion, and now skincare, Baekhyun is proving that his influence goes far beyond the stage—positioning himself as a powerful force in both entertainment and commercial markets.