The 35th Seoul Music Awards delivered one of the biggest nights in K-pop this year, celebrating the industry’s top artists, rising stars, and most influential acts. While ATEEZ ultimately claimed the coveted Daesang (Grand Prize), much of the spotlight throughout the ceremony was focused on BTS, whose enduring global influence was recognized with the prestigious Hallyu Special Award.

Despite the group’s ongoing individual activities and military service-related hiatus, BTS once again proved why they remain one of the most impactful names in Korean entertainment. The Hallyu Special Award honors artists who have played a significant role in spreading Korean culture and music worldwide, and few acts have had a greater impact on the global rise of K-pop than BTS. Their recognition at this year’s ceremony served as a reminder that the group’s influence continues to resonate across generations of fans and artists alike.

The audience responded enthusiastically when BTS was announced as the recipient of the award, highlighting the group’s lasting popularity both in South Korea and internationally. Over the past decade, BTS has broken countless records, topped charts around the world, sold out stadiums across multiple continents, and introduced millions of new listeners to Korean music. Their latest honor further cements their legacy as one of the defining acts of modern pop culture.

While BTS received one of the night’s most talked-about honors, ATEEZ emerged as the ceremony’s biggest winner by taking home the Daesang. The achievement marks another major milestone for the group, which has steadily grown into one of K-pop’s most successful global acts through powerful performances, chart success, and a dedicated international fanbase.

Several other artists also enjoyed memorable victories throughout the evening. LE SSERAFIM won Best Digital Song and shared the World Best Artist Award, while BOYNEXTDOOR collected multiple trophies including the R&B/Hip Hop Award, World Best Artist Award, and a Best Album honor. ZEROBASEONE had a particularly strong showing as well, earning Best Group, Best Album, and the OST Award through member Sung Hanbin.

Veteran artists were also celebrated during the ceremony. Legendary first-generation K-pop group Roo’RA received the Legend Award, while EXO’s beloved winter classic “The First Snow” earned the Golden Revival Award. EXO member Doh Kyungsoo (D.O.) was recognized with the New Icon Award, and Super Junior won the K-Pop World Choice – Group category.

Among soloists, Lee Chan Won dominated the evening, winning the Trot Award, Popularity Award, and SMA Best Artist Award. WJSN’s Dayoung was honored with both a Bonsang and Best Solo Award, while TXT’s Yeonjun secured the K-Pop World Choice – Solo trophy.

As the curtain closed on the 35th Seoul Music Awards, the ceremony showcased both the future and the legacy of K-pop. Yet one message stood out above all else: even during a period of group inactivity, BTS continues to command immense respect and recognition, proving that their impact on the global music industry remains stronger than ever.