Surpassing the two "K-pop empires" BTS and BIGBANG, BLACKPINK officially made history by becoming the first artist to reach 2.2 billion views with two music videos—a milestone no other group has ever achieved. This achievement quickly caused a global sensation and sparked numerous comparisons between the three biggest forces in K-pop. From a position of equal competition, the balance unexpectedly tipped in favor of BLACKPINK. But what sparked even more heated debate was how they achieved this—the true factor behind this success remains a mystery, giving rise to many conflicting speculations.

BLACKPINK has once again proven its unmatched global influence as the music video for Kill This Love officially surpassed 2.2 billion views on YouTube, marking another historic milestone in the group’s already record-breaking career.

The achievement, confirmed on April 9 (KST), places “Kill This Love” among an elite group of K-pop music videos to ever reach such staggering numbers. Notably, it becomes only the second K-pop group MV in history to cross the 2.2 billion threshold—following none other than BLACKPINK’s own DDU-DU DDU-DU. This means the group now holds both top positions for K-pop group videos at this level, further solidifying their dominance on the global stage.

Expanding the scope beyond groups, “Kill This Love” is also just the third K-pop music video overall to hit 2.2 billion views, joining the ranks of “DDU-DU DDU-DU” and the viral phenomenon Gangnam Style by PSY. The milestone underscores not only BLACKPINK’s sustained popularity but also their ability to stand alongside some of the most iconic moments in K-pop history.

Originally released on April 5, 2019, “Kill This Love” reached this milestone after just over seven years and four days—a testament to its enduring appeal. While many viral hits experience sharp spikes followed by decline, BLACKPINK’s track has demonstrated remarkable longevity, steadily accumulating views from a global fanbase that continues to grow year after year.

The music video itself played a crucial role in its success. Featuring explosive choreography, cinematic visuals, and a powerful, anthemic sound, “Kill This Love” quickly became one of BLACKPINK’s signature tracks. Its bold concept and high-energy performance resonated with audiences worldwide, helping the group break into mainstream international markets and expand K-pop’s global reach.

This latest achievement also marks a significant industry first: BLACKPINK is now the only K-pop artist to have more than one music video surpass 2.2 billion views. In an era where digital performance is a key measure of success, this milestone highlights the group’s consistency, influence, and ability to captivate audiences across cultures and generations.

As YouTube continues to serve as a central platform for global music consumption, BLACKPINK’s dominance on the platform reflects a broader shift in the music industry—where international acts can achieve unprecedented reach and impact. With multiple record-breaking videos under their belt, the group remains at the forefront of this evolution.

With “Kill This Love” joining the ranks of the most-watched K-pop videos of all time, BLACKPINK once again reinforces its position not just as a leading K-pop act, but as a true global powerhouse in modern pop culture.

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