BLACKPINK’s Jennie is once again at the center of online discussion after posting a new TikTok ahead of the release of her upcoming music video for “Less Than a Lover.” While many fans praised the singer’s playful energy, the clip also triggered criticism from some netizens, who questioned both her outfit and the concept of the video.
The TikTok, which features Jennie alongside co-star Nah Kai, was shared as part of the promotional campaign for her new release. In the short clip, the pair participate in a trending challenge, with Jennie running toward Nah Kai before grabbing his hand as the music plays.
Within hours, the video spread across social media, generating millions of views and sparking a heated discussion among fans and critics alike.
The biggest source of controversy was Jennie’s outfit.
Some viewers admitted they were initially confused by the styling, saying the shorts and layered design made the outfit resemble underwear at first glance. Others compared the look to a cartoon costume, arguing that the fashion choice looked unusual or unflattering.
One netizen wrote that they initially thought Jennie’s underwear was showing before realizing it was actually part of the shorts, while another commented that the overall styling looked strange and difficult to understand.
The choreography also drew mixed reactions.
Several viewers said they found the interaction between Jennie and Nah Kai awkward, particularly the moment where he appeared to pretend he was being dragged after Jennie grabbed his hand. Some felt the exaggerated acting looked unnatural and made the video uncomfortable to watch.
Others criticized the trend itself rather than Jennie specifically, arguing that TikTok dance challenges have become repetitive. They pointed out that countless creators now use the same audio, similar poses, and nearly identical facial expressions, making new videos feel less original than when the trend first appeared.
Even on TikTok, where the clip was posted, comments reflected divided opinions. While many fans praised Jennie’s confidence and willingness to experiment with fashion, others questioned the styling choices and suggested the promotional concept could have been stronger.
At the same time, a large number of BLINKs came to Jennie’s defense, arguing that bold fashion has always been part of her image. Supporters noted that unconventional outfits often generate discussion before ultimately influencing wider fashion trends, something Jennie has done repeatedly throughout her career.
As with many of the singer’s previous fashion moments, the conversation quickly expanded beyond the outfit itself, becoming another example of how every promotional appearance by the BLACKPINK member attracts intense public scrutiny.
Despite the criticism, the TikTok has continued to gain traction online, bringing additional attention to “Less Than a Lover” ahead of its official music video release. Whether viewers loved or disliked the styling, the clip has once again demonstrated Jennie’s ability to dominate online conversations and keep fans talking in the lead-up to a new project.
