LE SSERAFIM’s Sakura recently shared emotional messages that have ignited significant backlash against both HYBE and SOURCE MUSIC. As fans eagerly anticipate the release of LE SSERAFIM’s second studio album, PUREFLOW pt. 1, Sakura’s comments on the song “Saki” have caused a stir among fans, especially considering the song’s connection to her name. The backlash centers around the fact that Sakura revealed she wrote the lyrics for “Saki,” a song named after her, but the company ultimately rejected her lyrics.

Sakura, in a message to fans on Weverse, expressed her disappointment and frustration with the situation. She revealed, “I wrote all the lyrics, but they didn’t get chosen. Still, I’ll keep trying, so look forward to it.” Her transparency with fans about the process sparked anger, with many expressing how unfair it felt for the company to discard her lyrics for a song directly tied to her name.
The controversy exploded on social media, with netizens voicing their displeasure and criticizing HYBE and SOURCE MUSIC for what they perceived as disrespect toward Sakura’s effort. Fans emphasized that the lyrics, which were written by Sakura herself, had been dismissed, despite her involvement in the song’s creation. The situation raised questions about how artists, especially idols like Sakura, are treated by their management companies. Some fans pointed out that the track “Saki” was a great fit for her, especially considering her past successes in crafting Japanese lyrics, yet her contributions were overlooked.

One user posted, “The person who’s nicknamed ‘Saki’ writes all of the lyrics, and none of them are chosen, but the company still calls the song ‘Saki’?” This sentiment was echoed by other fans who felt that this decision was an unnecessary slap in the face to Sakura, considering the emotional connection she likely felt to the song. The situation has not only sparked anger among Sakura’s loyal fanbase but has also raised doubts about the management decisions made by HYBE and SOURCE MUSIC, especially regarding their treatment of their artists’ contributions.
The backlash highlights a larger issue within the K-pop industry, where idols are often expected to contribute creatively, yet their input can sometimes be dismissed without a clear explanation. This particular case has opened up a broader discussion about the value of an idol’s creative work and whether entertainment companies truly appreciate their artists’ efforts or simply use them for commercial gain.
As the release of PUREFLOW pt. 1 approaches, the controversy over Sakura’s song lyrics remains a hot topic. Many fans are left wondering how much of a voice idols like Sakura have in the creative process and whether their contributions are being valued or ignored. Given the intense response from fans, it remains to be seen how HYBE and SOURCE MUSIC will address this issue moving forward and whether they will take action to ensure that their artists feel more respected and appreciated.
In the meantime, fans continue to express their frustrations on social media, with many questioning whether this latest incident will impact their support for the group’s future endeavors. The situation has left a lasting impact on LE SSERAFIM’s comeback, and how the company handles this matter could significantly influence the group’s relationship with their dedicated fans.