BLACKPINK’s Jisoo has directly addressed fans amid the growing controversy surrounding the group’s 10th-anniversary celebrations, issuing a heartfelt written apology as disappointment continued to spread across the fandom.

BLACKPINK officially celebrates its 10th debut anniversary on August 8 KST, marking a major milestone for one of K-pop’s most influential girl groups. However, instead of being met with nothing but excitement, the anniversary has been surrounded by criticism from fans who felt there had been too little preparation and too few activities planned for such an important occasion.

The situation became even more controversial after YG Entertainment initially announced that only three BLACKPINK members would attend the anniversary fan event, before later reversing the announcement and confirming that all four members would be present.

The confusion only fueled further criticism.

Dispatch subsequently reported that YG Entertainment had been rushing to organize the anniversary event at the last minute, with details reportedly still being worked out even as the milestone approached.

Amid the backlash, Jisoo became the first member to directly address the disappointment through a personal message to fans.

The BLACKPINK star posted a lengthy letter on Weverse, expressing her gratitude for BLINKs while apologizing for the fact that many fans were feeling disappointed during what was supposed to be a special celebration.

Jisoo began by reflecting on how quickly the past decade had passed and how much she had experienced since making her debut as a member of BLACKPINK.

She explained that throughout the past ten years, both as a BLACKPINK member and as Jisoo herself, she had always wanted to show her best side and become someone capable of bringing happiness to people during difficult moments.

That was why seeing BLINKs upset made her particularly sad.

Jisoo also emphasized that she would never forget the role fans played in BLACKPINK’s success and growth.

She thanked BLINKs for helping the group shine so brightly over the past decade and expressed regret that the anniversary celebrations had left so many supporters feeling let down.

Her message ended on an especially emotional note, as Jisoo acknowledged that fans were understandably upset but hoped they could still feel the sincerity behind her words.

The direct apology immediately drew attention from fans, many of whom praised Jisoo for addressing the controversy rather than remaining silent.

For some BLINKs, the message was particularly meaningful because the criticism surrounding the anniversary had become increasingly intense in recent days.

Instead of attempting to dismiss the backlash, Jisoo openly acknowledged that fans were disappointed and made it clear that she understood their feelings.

Her response also highlighted the complicated position the BLACKPINK members can find themselves in.

While fans may direct criticism toward the group’s management and the way activities are organized, the members themselves are often the ones standing directly in front of their supporters and receiving the emotional reaction.

Jisoo’s message appeared to separate herself from the controversy while still taking responsibility for acknowledging the feelings of the fandom.

The timing of the apology also made it particularly significant.

With BLACKPINK reaching its tenth year together, expectations from fans were understandably enormous. For a group with such a massive global following, a decade anniversary was expected to be a landmark celebration.

Instead, uncertainty surrounding the event, conflicting information about attendance and reports of last-minute preparations created frustration among many supporters.

Jisoo’s decision to speak directly to BLINKs therefore became one of the most emotional moments surrounding the anniversary.

Rather than focusing on the controversy itself, she chose to focus on the relationship between BLACKPINK and the people who have supported the group throughout its journey.

And that message appears to have resonated.

Many fans praised Jisoo for showing that she was listening, while others expressed sympathy and urged her not to blame herself for issues beyond her control.

After ten years, BLACKPINK’s relationship with BLINKs has clearly become much bigger than music alone.

For Jisoo, the anniversary was not simply about celebrating a career milestone. It was also an opportunity to recognize the fans who had remained with the group through its highs, lows, individual careers and uncertain moments.

Her apology may not resolve every controversy surrounding BLACKPINK’s 10th anniversary, but it has given fans something they had been asking for: a direct acknowledgment of how they feel.

And for many BLINKs, hearing Jisoo say that she understands their disappointment may have been more meaningful than any perfectly planned anniversary event.

Ten years after BLACKPINK’s debut, Jisoo’s message served as an emotional reminder that behind the global superstar image, the members still deeply value the people who helped them reach this milestone.