What was supposed to be a celebration of one of K-pop’s biggest milestones has instead turned into a growing controversy.

Just hours after BLACKPINK officially unveiled plans for a special fan event celebrating the group’s 10th anniversary, fans flooded social media with criticism, accusing both the group and YG Entertainment of putting together what many described as a rushed, underwhelming celebration. The biggest source of outrage, however, wasn’t the event itself—it was one sentence buried in the official announcement.

For many BLINKs, that single line overshadowed everything else.

According to the official notice released through Weverse, BLACKPINK will hold a special anniversary fan event on August 8, 2026, exactly ten years after the group’s debut.

The event will take place somewhere in Seoul, although the exact venue will only be revealed to the winners. Eligibility is limited to fans who completed their BLACKPINK Weverse membership registration before July 31, with only 40 people selected through a lottery. Winners will be announced one day before the event.

On paper, the gathering was intended to be an exclusive celebration between BLACKPINK and longtime fans.

Instead, it immediately became the center of criticism.

The announcement also included a note stating that only the members who are available according to their schedules will participate in the event.

That sentence quickly spread across Korean online communities and social media platforms, where many fans expressed disbelief.

For a group that consists of only four members, many questioned how a 10th anniversary event could potentially take place without all four appearing together.

Fans argued that this wasn’t an ordinary fan meeting or promotional event—it was the group’s tenth anniversary, a once-in-a-decade milestone that many expected would be treated as one of the most important moments in BLACKPINK’s career.

Comments criticizing the announcement rapidly gained attention.

Some fans wrote that the notice made it feel as though the members no longer prioritized group activities.

Others questioned why schedules could not be adjusted for a single day celebrating the group’s own anniversary.

Several comments that circulated online included:

“This basically feels like they’re telling us to stop supporting them.”

Another wrote:

“It’s our 10th anniversary. The group has only four members. Why wouldn’t all four be there?”

Others pointed out that saying “members who are available” created uncertainty for fans who might win the lottery without even knowing which members would actually attend.

Many also criticized the extremely limited scale of the event.

With only 40 fans able to participate, some argued that such a historic anniversary deserved something much larger.

Rather than a tiny offline event, many suggested that a livestream featuring all four members would have allowed millions of fans around the world to celebrate together.

Others noted that the event was announced only two days before it takes place, making the entire celebration appear hastily organized.

The criticism comes after weeks of growing disappointment among BLINKs regarding the group’s anniversary plans.

Many fans had hoped for special music releases, commemorative performances, exclusive anniversary content, or even a reunion broadcast featuring all four members.

Instead, some now feel the official plans fall far short of expectations for one of K-pop’s most successful girl groups.

While supporters acknowledge that Jisoo, Jennie, Rosé, and Lisa each maintain busy solo careers, many argue that a tenth anniversary is a unique occasion that should transcend scheduling conflicts.

As discussions continue to spread across Korean communities and international social media, frustration has increasingly shifted away from the event itself and toward what many perceive as a lack of preparation for such an important milestone.

So far, neither YG Entertainment nor the members of BLACKPINK have responded publicly to the criticism.

Whether additional anniversary events will be announced—or whether all four members ultimately attend the celebration—remains unknown.

For now, however, BLACKPINK’s official 10th anniversary announcement has achieved something few expected: instead of uniting fans in celebration, it has ignited one of the biggest fan controversies surrounding the group in recent years.