Lee Jang-woo is set to make his first television appearance since marriage, drawing major attention as he returns to the screen through a program that carries his own name, Rural Village Lee Jangwoo.

According to MBC, the show—one of its flagship seasonal projects—will officially return with Season 3 on April 29, following the release of its first teaser. What has especially captured public interest is Lee’s choice to mark his post-marriage comeback not with a glamorous project, but with a quiet, nostalgic journey set in a rural village.

The program follows Lee as he fully immerses himself in countryside life, bringing energy and humor to local communities while also contributing to regional revitalization. Previous seasons documented his experiences in Gimje and Ganghwa, where his down-to-earth personality and genuine interactions with residents helped the show gain strong viewer support.

For Season 3, the production team once again invested in a six-month pre-production period to elevate both quality and storytelling. Lee reportedly spent an extended time living in the countryside, allowing the show to capture not only scenic landscapes but also the everyday lives, culture, and food stories of the region in a more authentic and in-depth way.

This time, the story unfolds in Buan County, North Jeolla Province—an area known as a hidden culinary gem along Korea’s West Sea. Set against the stunning backdrop of the Byeonsan Peninsula, shaped by nature over thousands of years, the new season highlights Lee’s passion for food as he explores local ingredients and traditional cuisine. His reputation as a true “food enthusiast” is expected to play a central role in the narrative.

Beyond food, the upcoming season also emphasizes Lee’s growing attachment to rural life. Having already earned affection from locals in previous seasons, he is said to deepen those connections in Buan, actively helping with daily tasks and blending into the community. His efforts have even earned him the nickname “Buan’s beloved,” reflecting the warmth he has received from residents.

Adding to the excitement, Season 3 will feature appearances from high-profile guest stars, whose participation is expected to bring fresh energy to the show. Together with Lee, they will explore lesser-known local specialties and contribute to promoting the region in new and engaging ways.

With its mix of heartfelt storytelling, cultural exploration, and Lee Jang-woo’s evolving journey, the new season is shaping up to be more than just a variety show—it’s a deeper look into connection, community, and a different pace of life.